Manajemen S-1, Vol. 1 (2013) No. 1

Pengaruh Ketidakpuasan Konsumen dan Kebutuhan Mencari Variasi terhadap Keputusan Perpindahan Merek Pembalut Wanita (Studi pada Mahasiswi Fakultas Ekonomi Universitas Andalas Padang)

Rina Irawati

Abstract

This study aimed to determine the effect of Consumer Dissatisfaction and Supplies Looking Variations to decree Movement Brand Bandages Female Student Faculty of Economics, University Andalas. The method of analysis used is the Reliability Test, Multiple Regression Analysis, Hypothesis Testing consists of Partial Test (Test Statistic t), Simultaneous test (Test Statistic F) and Test of Coefficient of Determination (R2). Work performed using SPSS 15. The data used are primary and secondary. This study used a sample of 90 respondents of the study. The results of this study indicate that the analysis of the data by the method of multiple linear regression analysis showed that consumer dissatisfaction has positive and significant impact on migration decisions sanitary napkin brand, while variable variations also need to find a positive and significant impact on migration decisions sanitary napkin brand coed university economics faculties andalas.

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